LG – 77″ Class B3 Series OLED 4K UHD Smart WebOS TV

PurColor
See a wide spectrum of colors than traditional RGB models with PurColor. From green turf to an amazing sunset, you’ll enjoy true-to-life picture quality with our innovative color technology.

4K Upscaling
Get a clearer picture for more of your shows and videos. 4K Upscaling transforms each pixel for improved content.

Motion Xcelerator
Watch your content smoothly while experiencing less lag and blur. It improves motion between frames so you h

Object Tracking Sound Lite
You’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio— putting you right in the middle of the car chase, stampede or party scene.

Mega Contrast
Automatically adjusts the brightness and contrast. It reduces the difference between light and dark areas so that objects on screen stand out more.

Samsung Tizen OS
Stream your favorite shows. Follow recipes. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. In just a few clicks, get instant access to your must-have apps and endless content from the streaming services you love. And with Voice Assistants built into your TV, it’s easy to get to it all with just the sound of your voice. *
_{*Samsung Account required for networkbased smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.}

HDR
Take in an impressive spectrum of colors and fine details, even in the darkest scenes. Brightness and contrast are automatically dialed into their ideal levels in every frame so you can see your content as it’s meant to be seen-from the subtle highlights in a dark, moody alleyway to the deep shadows cast on a bright and sunny afternoon.

Q-Symphony
Only Samsung gives you the power to unlock incredible when you pair your TV with a soundbar. With Q-Symphony, your TV speakers paired with Q-Series and S-Series soundbar operate as one. Together, they can optimize all the channels to bring you our most powerful sound experience.
_{* Q-Symphony requires compatible 2020-2024 Samsung TV and either a Q-series or S-series soundbar.}

Crystal Processor 4K
Watch the content you love upgraded to dazzling 4K resolution. You’ll be able to better enjoy your TV’s capabilities as the Crystal Processor automatically transforms your favorite movies and shows with 3D color mapping and Adaptive Sound. Even if the content you’re watching wasn’t produced in 4K, you can enjoy it like it was.

Samsung TV Plus
Turn on and tune into free live TV with just your WiFi connection. From popular shows and movies to local news and world sports—Samsung TV Plus gives you instant access to a diverse lineup of live streaming TV content to satisfy any interest, occasion or mood. You’ll find more than 250+ channels plus 1,000’s of movies on demand, right on a home screen that’s easy to use and discover. It’s all yours to enjoy with no strings attached and without a subscription.
_{*Samsung Account required for networkbased smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.}