LG OLED77C24LA 77′ Smart 4K Ultra HD HDR OLED TV with Google Assistant & Amazon Alexa

There are no compromises with LG’s SELF-LIT OLED evo display on the C2 – you’ll enjoy perfectly balanced contrast, pixel-perfect details, and 100% colour accuracy.

What we love
– Self-lighting pixels mean that you get accurate colours, super-fine detail, and perfect contrast
– Forget washed out images – the Brightness Booster makes colours pop, even in bright rooms
– Its α9 Gen5 AI processor automatically optimises everything you watch for the best picture and sound
– Get the most out of your next-gen console with an incredible 1 ms response time, fast processor speeds, and more gaming tech than you can shake a controller at – including HDMI 2.1 and G-Sync
– Bring the cinema experience home with Dolby. There’s Dolby Vision IQ for reduced glare and enhanced contrast and Dolby Atmos for sound that surrounds you

Good to know
– Experience movies just as the director intended with Filmmaker Mode
– Stream to your heart’s content from the likes of Netflix, Disney+, Prime Video, NOW, and more
– Google Assistant and Alexa are built-in, so you can dim your smart lights for movie nights or check the traffic in the morning just by asking
– Everyone will be able to enjoy the big game thanks to wide viewing angles, immersive sound, and smooth motion, no matter how ferocious the action gets
– Extremely thin and light design blends seamlessly into any living space
– The eye comfort display provides a safer and more comfortable experience during those intense gaming sessions and boxset marathons

Please note: Freeview and some apps & services are only available in the UK. Apps & services may be removed or no longer supported by third party content providers at any time. Some apps & services may not be available at launch and may require a firmware update before becoming available. Some services require an account and/or subscription fee.