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PurColor
See a wide spectrum of colors than traditional RGB models with PurColor. From green turf to an amazing sunset, you’ll enjoy true-to-life picture quality with our innovative color technology.

4K Upscaling
Get a clearer picture for more of your shows and videos. 4K Upscaling transforms each pixel for improved content.

Motion Xcelerator
Watch your content smoothly while experiencing less lag and blur. It improves motion between frames so you h

Object Tracking Sound Lite
You’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio— putting you right in the middle of the car chase, stampede or party scene.

Mega Contrast
Automatically adjusts the brightness and contrast. It reduces the difference between light and dark areas so that objects on screen stand out more.

Samsung Tizen OS
Stream your favorite shows. Follow recipes. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. In just a few clicks, get instant access to your must-have apps and endless content from the streaming services you love. And with Voice Assistants built into your TV, it’s easy to get to it all with just the sound of your voice. *
_{*Samsung Account required for networkbased smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.}

HDR
Take in an impressive spectrum of colors and fine details, even in the darkest scenes. Brightness and contrast are automatically dialed into their ideal levels in every frame so you can see your content as it’s meant to be seen-from the subtle highlights in a dark, moody alleyway to the deep shadows cast on a bright and sunny afternoon.

Q-Symphony
Only Samsung gives you the power to unlock incredible when you pair your TV with a soundbar. With Q-Symphony, your TV speakers paired with Q-Series and S-Series soundbar operate as one. Together, they can optimize all the channels to bring you our most powerful sound experience.
_{* Q-Symphony requires compatible 2020-2024 Samsung TV and either a Q-series or S-series soundbar.}

Crystal Processor 4K
Watch the content you love upgraded to dazzling 4K resolution. You’ll be able to better enjoy your TV’s capabilities as the Crystal Processor automatically transforms your favorite movies and shows with 3D color mapping and Adaptive Sound. Even if the content you’re watching wasn’t produced in 4K, you can enjoy it like it was.

Samsung TV Plus
Turn on and tune into free live TV with just your WiFi connection. From popular shows and movies to local news and world sports—Samsung TV Plus gives you instant access to a diverse lineup of live streaming TV content to satisfy any interest, occasion or mood. You’ll find more than 250+ channels plus 1,000’s of movies on demand, right on a home screen that’s easy to use and discover. It’s all yours to enjoy with no strings attached and without a subscription.
_{*Samsung Account required for networkbased smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.}

Direct Full Array
See incredible contrast even in sunlit rooms that precisely controls the amount of lighting across every part of the picture. Get caught up in the details as you experience precision-controlled contrast with deep blacks and bright whites.

100% Color Volume with Quantum Dot
Take in breathtaking color that stays true at any level of brightness. Marvel as your TV transforms light into over a billion beautiful shades.
_{QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television.}

Quantum HDR+
A wide range of contrast and brightness—thanks to Quantum HDR+ which brings you rich color and striking details.

Smooth motion
Motion Xcelerator 120Hz° Experience smooth action with exceptional motion enhancements. Get crisp visuals at a speed of 120 frames per second for a seamless picture.°
_{°Motion Xcelerator 120Hz is sometimes called Motion Xcelerator Turbo.}

Dolby Atmos and Object Tracking Sound Lite
Keep your ears on the action with built-in Dolby Atmos. You’ll hear 3D surround sound that follows the movement on screen using our incredible virtual top channel audio.

Real Depth Enhancer
Experience depth and dimension on screen just like you do in real life. For all content, Real Depth Enhancer mirrors how the human eye processes depth by increasing foreground contrast.

4K AI Upscaling
Content instantly transformed to incredibly sharp up to 4K resolution. Whether you’re streaming an HD movie, watching live sports, or looking back at home videos, experience it all transformed into sharp 4K resolution.3
_{3Utilizes AI-based formulas}

NQ4 AI Gen2 Processor
The power behind the 4K picture that actively improves the quality. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub, Dolby Atmos sound, and expertly upscaled 4K resolution.3
_{3Utilizes AI-based formulas}

HDR Brightness Optimizer
Dark scenes become detailed so that everything is more visible. The tone of the image adjusts in real time so you can see the screen in any lighting. Plus with improved brightness, you get a rich picture with more to see.

Samsung Tizen OS
Stream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.*
_{*Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners)}